Suchergebnisse

Content categories were developed and used to explore what mass media are saying about mental health problems. Radio and TV samples were found to carry larger percentages of relevant material than newspaper and magazine samples, and certain kinds of attitudes seemed to dominate in all media.

A technique first presented as a way of testing the readability of English prose has been found to have many additional uses. It also works in Korean and with spoken materials. Further, it indexes individual differences in comprehension, intelligence and knowledge; and it gauges the "entropy" of prose context.

Here is the first comprehensive statement of a research method and its theory which were introduced briefly during a workshop at the 1953 AEJ convention. Included are findings from three pilot studies and two experiments in which "cloze procedure" results are compared with those of two readability formulas.

Reported here are the results of an exploratory experiment designed to test how well six "experts" could predict a public's reaction to propaganda. The author conducted the experiment while an assistant professor of journalism at Tulane University. He is now on the research staff at Illinois.